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Now24 November, 2020

GUANG YI

GUANG YI

GUANG YI

GUANG YI

Categories :
Communication Design

SubCategory :
B-01 Corporate and Brand identity

Applicant Company:
Cizoo&Co. , Taiwan

Manufacturer :
Lion Travel Service Co., LTD. , Taiwan

Design Company :
Cizoo&Co. , Taiwan

Designer :
Wang, Chih-Ling、Huang, Yu-Tzu、Lin, Yu-Hsin

The brand concept of GUANG YI is “see the world in light”. The designer responded to this through color, bright yellow combined with slanted shapes, for the brand identity design. A logotype with segmented lines was used to represent the visual element of light rays, creating a positive brand energy surrounded by light and hope.